ORANGE VANILLA COKE
PRODUCT LAUNCH

Coca-Cola wanted to introduce its first flavored cola in twelve years. To get the word out we created films, social posts, OOH, radio, and a more stealth-like stunt that we launched during March Madness. It worked. Consumers bought a ton of new Orange Vanilla Coke and Coca-Cola had their best first quarter in over a decade.

 

DISAGREEMENT

CHASE

TWINS STUNT

FILMS CW: Pepe Hernandez / AD: Lloyd Winter / TWINS STUNT CW: Pepe Hernandez / AD: James Moslander / CD: me, Erik Fahrenkopf

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