AMERICAN INDIAN COLLEGE FUND “ONE PERCENT”
Only 1% of college students are American Indian. And of that 1%, more than 95% of those students need scholarships and financial aid to attend college. We rooted our American Indian College Fund campaign in these staggering statistics coupled with traditional, Native American beadwork. We had the privilege of working with photo-realist, Choctaw bead artist Marcus Amerman. He created portraits of current AICF students and alumni to demonstrate how real the numbers and need are. Each portrait is made with over 18,000 seed beads.
We then carried the traditional craft of beadwork into TV with a stop-motion and CG animation created by Chel White. Neil Young let us use one of his tracks and the VO is Native American artists Rose Simpson and Gary Farmer.