NEW COKE
PRODUCT LAUNCH
We partnered with Netflix and some incredibly resilient folks at Coca-Cola to turn a 34-year-old disaster into a triumph. We brought back New Coke and treated it like a sneaker drop. The demand for this limited-edition product crashed the Coca-Cola website and we won a gold Effie.
OVERVIEW
There were only a couple of places to get New Coke including the CokeStore.com which we recreated to look like it came straight out of 1985 and an upside down, Stranger Things, 80s-style vending machine. shrouded in fog and foliage.
Creatives: James Moslander, Cameron Soane, Jason Scott, Karen Koch / CD: me, Erik fahrenkopf