THE BOXTROLLS TEASER

To give audiences a first look at Laika Films’ newest feature, we created a trailer that showed that families come in all shapes and sizes—even rectangles. When it aired in 2013 the trailer was banned from thousands of theaters for featuring same-sex parents. Which is super F***ed up.

We released it on YouTube and a dedicated site anyway. It caused a storm online but won praise from the LGBTQ community and its supporters. We considered that a huge success.