EA THE SIMS “PLAY WITH LIFE”

Fans of The SIMS like having the power of a mischievous god. And it’s common for the players to actually be, well, sadistic. We made sure they knew The SIMS 3 catered to that desire.

What's more, a key new feature of the game was that the SIMS characters actually continued “living” even when a player wasn’t playing with them. We took this a step further and imagined the characters knew they were alive. And we even portrayed our CG character as flesh and blood.